Merry Christmas and Happy New Year

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End of year message from the Mulwarra CEO

I begin by extending a very warm Merry Christmas to all our customers and contacts who have continued to work with and support the Mulwarra Group during 2023. Whether that be directly with the sales team in Australia, our subsidiary offices in Vietnam and Dubai, or indirectly through our network of importer distributors in over 40 countries, your support of premium Australian products when you need them, how you need them, supported by our reliable and consistent back office, is very much appreciated.
This year, we witnessed the first examples of some markets rebounding after a tough few years of trading. Tourism numbers started to increase, freight rates softened in places, and supply became more reliable. Once again, we took pride in representing our own and other brands internationally, attending trade shows in Korea, the Middle East, Indonesia, and Malaysia. In addition, our team spent over 100 days in the market meeting customers and supporting in-house sales teams with product showcases, Chefs Tables in Indonesia and the Philippines, and product demonstrations in Vietnam and Singapore. If you or your customers would like to organise similar events in 2024, reach out to your Territory Manager now to start the planning process.

In 2023, we witnessed a significant moment as we introduced our new lamb brand into the marketplace, Marrunga Marble, our finely marbled Lamb of Distinction. This innovative expression of Australian lamb not only received local recognition with awards but is now a prized menu item in many of the finest hotel restaurants in Asia and the Middle East. We will continue the introduction of quality new innovative products in 2024 and plan to launch our own regenerative beef brand in February 2024. More details to follow, with a specific focus  on promoting positive change and offering nature-based solutions to contribute to a more sustainable and environmentally-friendly future. As the year draws to a close, we are excited for 2024. We are already planning for Gulfood in Dubai in February next year and Food and Hotel Asia in Singapore in April. Once again, we will have a premier stand at both events showcasing the array of quality Australian meat and other premium products of Australia only available through the Mulwarra Food Group.
This year has been a wonderful celebration for Mulwarra with new products, staff, and customers, and we are looking forward to working with all our trusted partners in 2024. From all of us here and abroad, we wish you and your families a safe and healthy Christmas and a prosperous New Year.
All the best,

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